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Zotos Expands Anti-Aging Hair Color Range

The brand has added 6 new colors, and reformulated.

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By: Marie Redding

Senior Editor, Rodman Media

Zotos Professional markets an anti-aging collection, AGEbeautiful Permanent Liqui-Creme Anti-Aging Haircolor, and has added 6 new colors.

The company also reformulated the entire line to add vitamin E to the products, for shine.

The 6 new shades are part of its “Flash of Color” series, and include: Blue Black, Darkest Blue, Dark Plum Brown, Medium Intense Red, Medium Raspberry Brown, and Light Raspberry Brown.

Mike Petrizzi, artistic director, Zotos, says that the new shades give a tone-on-tone effect, “with a diffused yet brilliant layer of color over seemingly natural base colors.”

Here’s an example: “A rich, dark brunette will transform into a shimmering midnight blue in the sun, or a deep, gorgeous brown will show a glimmer of rich red.”

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